The front cover of an official holiday guide produced by Aberdeen Corporation Publicity Department. These guides were created to promote the city as a holiday destination and to assist visitors to plan their visit. The guides were distributed both locally and around the UK. This one looks to date from the 1960s.

The front cover features three prominent slogans that were used to promote Aberdeen: "Gateway to Royal Deeside", "Scotland's Leading Hoilday Resort" and "The Silver City with the Golden Sands". It highlights the beach, castles and ornamental gardening as key elements in the appeal of the city.

The title page of the guide features an illustration of Aberdeen's tourism mascot, a Scottish Terrier, and lists H. Webber as the director of publicity.

One interesting feature of the guide is the range of adverts for local hotels and guest houses of the period. Many include photographs of the exterior or interior.

Document Type

Booklet

Document Reference

HD03_25

Keyword

Tourism

Collection

Aberdeen Local Studies

Magnifier?

Yes

Public Access

Yes